Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Most "surprise ending/unexpected twist" ads fall flat because they're too obvious, all buildup with a crappy payoff or simply toss in a curve without thought for the brand message. Some do all of those things. This Volkswagen spot from ad shop Try in Norway, with an apparently cuckolded husband writing a letter recounting the evidence of his wife's dalliances, is an entertaining exception. The storytelling is strong, the voiceover is spot-on, and the actors' facial expressions are consistently amusing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in