It's not such a g'day Down Under when text-messaging bullies go all Qwerty on your ass. That's the basic thrust of this Colenso BBDO print campaign for Vodafone in Australia and New Zealand. The work effectively (if somewhat derivatively) plasters frowny-sad emoticons on the faces of school-age victims. Of course, if they actually look like that—bright yellow disk-shaped heads with no ears or noses—then they do have something to cry about and they will get teased. But seriously, this is a legitimate mobile-age problem that's generated its share of tragedies, so kudos to client and agency for confronting the issue, um, head-on. Via Ads of the World.
—Posted by David Gianatasio