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Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for a video promoting Paul Smith underwear's autumn/winter collection. (For all you Americans, 2,500 meters works out in feet to, roughly … lemme see … carry the one, OK … super freaking high.) Clad in Paul Smith fashions throughout, Moineville and Melet wind up in nothing but boxers as they bounce around spiky, snow-capped cliffs, tightrope-walk above lofty gorges and do handstands on mountaintops.
The three-minute clip was created to "celebrate the vibrancy" of the brand, and it ranks as a finely crafted, compelling piece of content that in some ways transcends its marketing mission.
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