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As expected, Under Armour added Tom Brady to its new "Rule Yourself" campaign on Thursday, and the timing couldn't have been better—as the Droga5 spot premiered during the NFL's season opener between Brady's (eventually victorious) New England Patriots and the Pittsburgh Steelers.
Brady's refrain of "Every single day" is particularly apt following the lifting of his suspension. "No matter what," he adds at the end. And of course, Brady is a prime example of the marketer's message—having risen from sixth-round draft pick to four-time Super Bowl champion.
Spot and credits below.
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