'Un' is a dirty word in Fallon's Charter spots

7Up used to the "Uncola." The "Un" meant it was different, and you were different for drinking it—not as boringly assimilated as everybody else. Sure, it was a pitch to sell a soft drink, but at least it aspired to something beyond mundane normality. Now, we have Charter Communications, via Fallon, also using "Un," but taking the opposite tack. In these spots, "Un" (as in, non-Charter "unbundled" phone, Internet and cable) is a condition to be avoided at all costs.