The U.K. advertising watchdog has ordered that a pair of government print ads warning of climate change be pulled for suggesting that horrible devastation is on the way, when in fact horrible devastation is only probably on the way. Change "will become" to "will likely become" in the copy above, and they'd have been fine. (See the other ad, a "Rub a Dub Dub" parody, here.) The bedtime-story TV spot below, which we wrote about earlier, was deemed perfectly OK, even with the drowning doggie.
—Posted by Tim Nudd