Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Traffic jams in Asian cities are horrific, and only getting worse. Uber latches on to that fact with a big new brand commercial in which it proposes ridesharing as a key part of the solution.
A new 80-second spot called “Boxes,” from Swedish agency Forsman & Bodenfors, illustrates the problem through metaphor. It shows drivers tooling around in cardboard boxes rather than automobiles—the better to humanize the devastating crush of traffic and the emotional toll of such a physical problem, while also keeping things lighthearted.
See
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in