Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Television Bureau of Canada has been blowing its own horn after revealing that a campaign by Toronto agency John St. was a hoax. Excuse me, an experiment. The ads (one below, two more after the jump) touted the "miraculous" nutritional value of broccoli and ran for five weeks earlier this year—but they weren't for broccoli at all. They were intended to prove that TV advertising can sell anything. And indeed, broccoli sales in the Great White Wasteland apparently shot up 8 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in