Toronto readers, you're in luck: At the Yorkdale Shopping Center, one sexy mall Santa is melting the Internet.
Time to make a furry new allegiance, Team Jacob.
Since the first department store mogul who dressed up like Santa Claus in 1890, retail Santas have been a trusty way to bring in the shoppers (even Walmart is trying to get in on the hustle), but they're usually focused on the family crowd. Not so with Fashion Santa, aka Paul Mason, a chiseled male model who enjoys a following of giddy ladies … many of whom are probably happy to say they've been naughty this year.
Thankfully, his sex appeal is paired with a good cause: For every Fashion Santa selfie shared via the hashtag #YorkdaleFashionSanta, the Yorkdale Shopping Center will donate $1 to the Sick Kids Foundation, up to a maximum of $10,000.
We get the feeling they'll hit that number. After a Fashion Santa photo shoot, it won't just be tiny tots with their eyes all aglow, finding it hard to sleep tonight.
More Fashion Santa pics appear below.