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Grey London has followed up last summer's great commercial for The Sun with this ad in which a little girl with a mouth like an old hockey player (her missing teeth, I mean, not her language) sings about how much the winter sucks after the holidays, and urges people to "smile through the pain" by indulging in the newspaper's range of sponsored bargains, dubbed the Big Smile Giveaway. The ad is a bit cloying, despite the girl's intensity.
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