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It was probably just a matter of time before Whit Hiler and Michael Dubin worked together. Hiler—the ass-kicking Kentucky adman, flier-making crazy person and mastermind of Beardvertising—has lured Dubin's Dollar Shave Club right into his sneaky trap. Yes, Dollar Shave Club, known for its own wacky marketing, has signed up for a Beardvertising program, in which 25 hairy dudes across the country will soon have tiny Dollar Shave Club billboards clipped to their beards. "We're excited to be building our business of beardlessness with these badass, bushy Beardboards," Dubin says in a statement.
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