This Classic 1980s Cigar Commercial Is One of Britain's Funniest Ever

Sketch comedy meets advertising in Hamlet campaign

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We usually get pretty familiar choices when we ask top creative directors to pick their three favorite ads for our “Best Ads Ever” series.

But Wade Devers of Arnold Worldwide, clearly a student of advertising, goes a bit further afield with his selections—the first two from England, including a classic comic cigar campaign from famed agency Collett Dickenson Pearce.

CDP came up with the “Happiness is a cigar called Hamlet” campaign in 1963, just a few years after the agency’s founding.

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