This Agency Just Held a Funeral in Its Garden for Its Outdated Website

RIP, obsolete technology

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Ashes to ashes, rust to rust…

Nossa, a prominent agency in the Portuguese digital ad scene, recently staged an unusual mock funeral service in the garden behind its Lisbon office.

Staffers weren’t mourning the demise of the traditional agency model, the 30-second commercial or even the web banner ad. (Some things, it seems, just won’t die.)

They were, instead, burying an old laptop to symbolize the passage of the shop’s 2012-era website and the birth of a more modern, streamlined portal.

Clearly,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in