The world, it seems obvious, is generally becoming a stupider place. It’s getting hard to dramatize this in new ways, but this award-winning campaign from ad agency The Community does so in amusing fashion—with two stories of humans ignoring common sense entirely in pursuit of rather idiotic goals.
See the spots here:
Granted, the link to the advertiser is tenuous, although independent film likely could make you slightly less stupid, if you consume enough of it. As the agency puts it, a good non-blockbuster film might just “make us think in a world that thinks less.”
The campaign won a bronze Lion in Film at Cannes.