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Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial.
The ad, by Wieden + Kennedy and directors Fatal Farm, continues the brand's "Get Shaved in the Face" campaign for its electric shavers, which Crews helped to introduce early last year in a murderous spot with Little Terry Crews. This time around, we catch Terry right in the middle of a nightmare—and when he wakes up, it only gets worse.
We caught up with Kate DiCarlo, Procter & Gamble's communications manager for beauty care, and Jason Bagley, creative director at Wieden + Kennedy, to chat about the spot and Terry's popularity as an Old Spice spokesman.
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