Terrible pitchman/CEO steps down from GM

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You won't have Ed Whitacre to kick around anymore, motherf*ckers! Using those exact words at a press conference and deploying a rubber slide for a dramatic exit, the General Motors honcho today said he is quitting as CEO. Of course, he didn't really pull a Steven Slater, but he is relinquishing the GM job to Dan Akerson on Sept. 1. Whitacre's commercial appearances were poorly received by critics. Adweek's Barbara Lippert chided the company for "focusing on that important, underserved market: gruff old white guys in black undertaker suits who speak about their vee-hicles."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in