Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San Francisco that associated the image of a tree with the Spanish word for "bathroom"—along with the suggestion that life is easier for guys. According to Tecate, the billboards weren't intended for U.S. markets and the whole thing was just a wacky misunderstanding. ("This ad concept was rejected by our U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in