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Maybe all the fear about the nefarious effects of subliminal advertising decades ago wasn’t paranoia after all. Researchers at the University of Nijmegen in the Netherlands believe there may be something to it. They asked 61 volunteers to perform a nonsense task of counting a string of letter B’s on a screen as a 23-millisecond message flashed. One group was shown the words Lipton Ice; the other was shown the meaningless words Nipeic Tol.
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