Subliminal advertising: not total crap?

Maybe all the fear about the nefarious effects of subliminal advertising decades ago wasn’t paranoia after all. Researchers at the University of Nijmegen in the Netherlands believe there may be something to it. They asked 61 volunteers to perform a nonsense task of counting a string of letter B’s on a screen as a 23-millisecond message flashed. One group was shown the words Lipton Ice; the other was shown the meaningless words Nipeic Tol. After the test, among those who said they were thirsty, the majority of the people in the Lipton Ice group chose that drink over the popular local bottled water, Spa Rood. The majority of those who saw the jumbled letters chose bottled water. Eeen-teresting. Just when you thought it was safe to watch TV again.

—Posted by Jim Lovel