You go away for a few days, and you miss a bunch of New England gangstas rapping about Smirnoff, courtesy of Bartle Bogle Hegarty. It’s a blatant ripoff of Saturday Night Live’s “Lazy Sunday” video, but who cares? Ronald McDonald deserves a cameo here, considering his latest side project. There’s supposed to be a microsite, TeaPartay.com, connected to this viral, but it’s still not live. It just links to the main Smirnoff site. What’s taking so long?
—Posted by Tim Nudd