State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis by singing the famous jingle: "Like a good neighbor, State Farm is there." What's been left unspoken—until now—is how weird the scene must be back in the State Farm offices, with agents constantly disappearing while chatting with colleagues. This new spot from Translation looks at the campaign from the latter angle, comically checking in on disappearing agents in State Farm offices across the country. The spot was directed by Roman Coppola, with longtime David Fincher cinematographer Jeff Cronenweth handling DP duties. "There really are endless jokes to make and directions to explore with the concept of teleportation," Translation creative director Nick Sonderup tells AdFreak. "We knew the spot worked because there were just so many ways to execute it. On the surface, the idea that a State Farm agent will be there no matter when you need them is only one part of the story. When you consider what those agents might be in the middle of when you sing the jingle, and they're summoned to your side—that's when it clicked and we knew things could get really fun." "It's also a response to the way the 'Magic Jingle' campaign has become part of culture," adds Patty Morris, State Farm marketing director of brand content. (Indeed, just look at all the "Magic Jingle" parodies on Vine.) "We've seen so many terrific user-generated parodies and creative ways of approaching the idea. We took the opportunity to rethink it ourselves, and the result was a completely fresh piece of creative that stays true to our original strategy." CREDITS Client: State Farm Campaign Title: "State Farm Magic Jingle" Spot Title: "Magic Jingle Disappearing Agents" First Air Date: Jan. 10, 2015 Agency: Translation Founder, CEO: Steve Stoute Chief Creative Officer: John Norman Creative Directors: Nick Sonderup, Andy Grant Art Director: Allison Bulow Copywriter: Jameson Rossi Partner, Strategy: John McBride Director of Content Production: Miriam Franklin Director of Business Management: Thalia Tsouros Vice President, Account Director: Susanna Swartley Account Supervisor: Sara Daino Assistant Account Executive: Jake Thorndike Producer: Andy Murillo Junior Producer: Kristen Cooler Production: The Directors Bureau Director: Roman Coppola Director of Photography: Jeff Cronenweth Managing Director, Executive Producer: Lisa Margulis Executive Producer, Head of Production: Elizabeth Minzes Producer: Mary Livingston Editing Company: Rock Paper Scissors Editor: Carlos Arias Assistant Editor: Alexandra Debricon Post Executive Producer: Eve Kornblum Post Producer: Lisa Barnable Visual Effects Company: The Mill Visual Effects Artists: Gavin Wellsman, Jeff Butler Visual Effects Executive Producer: Boo Wong Visual Effects Producer: Colin Moneymaker Audio Post: Heard City Mixers: Keith Reynaud, Mike Vitacco Executive Producer: Gloria Pitagorsky Producer: Sasha Awn Sound Design: Henryboy Sound Designer: Bill Chesley Executive Producer: Kate Gibson Original Music: Beacon Street Composers: Andrew Feltenstein, John Nau Executive Producers: Adrea Lavezzoli, Leslie Dilullo Media: OMD State Farm Marketing Director, Brand Content: Patty Morris Advertising Manager: Troy Johnson Marketing Analysts, Mass Media Brand Content: Christine Williams, Jeff Greeneberg

AdFreak

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing

Another view of the 'Magic Jingle' campaign

Tim Nudd

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Tim Nudd