This campaign for Canadian retailer SportChek, from ad agency Bos and director Brian Lee Hughes, isn't so hot. It feels forced, and kind of derivative. But I dig the icy cube-chick in the spot below! Some dude lumbers down the corridor all bow-legged, doing a John Cleese silly-walk routine. "Ever seen the bike he rides to work every day?" the frost-queen asks. "I can imagine," a nerdlinger co-worker says. "Not as much as I can," she replies, with suddenly intense eyes. They should've cast her in the sneakers ad (posted after the jump, along with two others), where a woman freaks out when a bug crawls across the floor. That office babe would've frozen the insect solid with a stare. Oh, I think the client sells sporting goods. Whatever, that chick's a trip.
—Posted by David Gianatasio