Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Experiment, an online game from Honda (via Wieden + Kennedy and B-Reel), channels the nameplate's famed "Cog" commercial of yore. But it's no exercise in nostalgia. Players are challenged to correctly position pop-up images to create on-screen "chain reactions." The goal is to experiment and discover what works, just like Honda engineers do. It's an elegant effort, cerebral and engaging, with visual panache. All that said … I hate this fricking game! OK, the blowtorch melts the ice, water drips through the funnel and onto the scales … why won't that damn balloon rise!? This is too hard.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in