Seems everyone has to have their own angle on how to integrate the Internet into their Super Bowl advertising these days. Snickers has gone for the time-tested “cliffhanger” approach by posting a few seconds of an ad at snickerssatisfies.com. It shows two men hovering over a car engine; one of them pulls out a Snickers bar as they stare at the engine. To see the rest, of course, you have to tune into the game, though the setup doesn’t exactly have me on the edge of my seat.
—Posted by Catharine P. Taylor