How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at.
That's what Smart car did in Portugal, giving the icon more entertainment value by getting him to dance for his impatient audience. (This is achieved by seemingly unnecessary though I suppose charming high-tech means—the "Don't walk" guy imitates the moves of actual dancing humans in a booth nearby.)
The "Walk" guy is really going to have to raise his game.
Agency: BBDO Germany
Creative Directors: Lukas Liske, Daniel Schweinzer
Director: Marten Persiel