‘Siesta World Cup’ Ad Launches Comedy Central in Latin America

W+K celebrates region's napping championship

Comedy Central began broadcasting in Latin America in February, and now it gets an epic introductory commercial from Wieden + Kennedy, São Paulo, and famed Super Bowl director Bryan Buckley of Hungry Man. It celebrates a little-known but apparently hotly contested sporting championship—the Siesta World Cup! These guys are pros, too—they can fall asleep at the drop of a hat, and stay asleep, even on donkeyback. "The idea is simple: Make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100 percent humor," said Guillermo Vega, W+K Sao Paulo's executive creative director. Buckley is more blunt. "I couldn't bring myself to watch a single Olympic event. And hell, I was in London when they were happening," he said. "That's how much shooting 'World Cup Siesta' messed with my mind. I kept saying to myself, What can possibly be more exciting than that?" Full credits after the jump.

Client: Comedy Central
Spot: "Siesta"
Agency: Wieden + Kennedy, São Paulo, Brazil
Executive Creative Directors: Icaro Doria, Guillermo Vega
Copywriter: Hernan Rebalderia
Art Director: Santiago Dulce
Agency Producer: Endy Hedman
Creative Vice President, Comedy Central: Sean Saylor
Creative Director, Comedy Central: Hernan Damilano
Account Supervisor: Paula Obata
Planner: Tiago Pereira
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Editor: Carlos Arias
Editing Company: Rock Paper Scissors
Executive Producer: Dan Duffy
Producer: Mino Jarjoura
Postproduction: The Mill
Music: Beacon Street Studios
Sound Design, Arrangement: Charlie Keating
Locutor (Voiceover): Heard City