OK, so I can’t be my usual cantankerous self about Vive La Mist, the new Web site by Creature in Seattle for Sierra Mist Free. Because it’s pretty cool. (I’m not sure how you make a diet version of a drink that doesn’t taste like anything to begin with, but that’s beside the point.) Vive La Mist features the “Super Technical Liquid Challenge,” some product testimonials, and a helpful diagram of exactly how the product reacts with your tongue to produce taste (which, as I’ve said, it doesn’t). Finally, a soft-drink Web site unburdened by a stupid or derivative idea. Or by flavor.
—Posted by David Kiefaber
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity