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It’s becoming a required tradition for brands to air congrats ads for their star athletes, and even for whole sports franchises, immediately after every championship victory.
Visa pioneered this back in 2008, when it aired a special spot for Michael Phelps in the first commercial slot after he won his record eighth gold medal in Beijing. But the tactic has picked up steam lately, with Nike being particularly fond of it—as seen last June with its Cleveland
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