See dead people with Canadian optometrist

This Canadian campaign from Red Urban in Toronto for Richmond Optometry emphasizes how important good eyesight is by showing the potentially catastrophic results of mistaking one thing for another. Clearly, you'd want to be able to tell a bottle of eye drops from a bottle of superglue, or a garden hose from a snake. As for the deer and the dingus in the woods dressed as a deer, it's probably best to shoot either way.