‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we’ll be adding more executions as they break.
Spotify – 2018 Goals
Spotify unearths more hilarious user habits in global outdoor ads for the holidays.
Intermarché – J’ai tant rêvé
A little boy puts Santa on a diet in grocery chain’s cute Christmas ad.
Air New Zealand – A Very Merry Mistake
Country: New Zealand
Air New Zealand’s Christmas ad takes the piss out of its own country’s accent.
Toyota – R+S
Lance Acord directed this sweet 100-second spot about a family and their beloved tree.
M&M’s – Bring Everyone Together with M&M’s
21 years later, M&M’s unwraps a sequel to its classic Christmas ad.
Samsung – Giving Is a Gift to Be Shared
Samsung’s sweet and diverse holiday ad features the world’s most deserving doorman.
Apple – Sway
Apple’s holiday ad, featuring a pair of dancers in a winter dreamscape, is as enchanting as you’d expect.
Old Spice – Ye Olde Exploding Yule Log
Agency: Wieden + Kennedy
Old Spice and Terry Crews bring you an explosive viewing experience for the holidays.
Lego – Christmas Film 2017
Agency: CHE Proximity
Sensei Wu saves Santa, who saves Christmas, in Lego’s fun holiday ad.
Audi – Parking Lot
Agency: Venables Bell & Partners
Two Audi Sport drivers face off on the ultimate holiday battlefield: the mall parking garage.
Heathrow Airport – Heathrow Bears
Agency: Havas London
Heathrow brings back the holiday bears and tells their whole 50-year love story.
McDonald’s – Carrot Stick
Agency: Leo Burnett London
This McDonald’s Christmas campaign thinks less about Santa and more about his reindeer.
John Lewis – Moz the Monster
John Lewis unveiled #MozTheMonster in its charming Christmas ad about friendship.
The Spanish Lottery – Danielle
Agency: Leo Burnett Madrid
An alien falls to Earth in the Spanish Lottery’s lovely 18-minute Christmas ad for 2017.
Amazon – Give
Agency: Lucky General
Amazon’s holiday ad, full of singing boxes, is one of its cutest spots yet.
Debenhams – #YouShall
Agency: J. Walter Thompson London
Ewan McGregor narrates Cinderella for the social-media age in this cinematic Christmas ad.
Waitrose – #ChristmasTogether
Waitrose’s holiday ad is a monochrome fantasy about getting snowed in with strangers.
Marks & Spencer – Paddington and the Christmas Visitor
Agency: Grey London
He said what? Marks & Spencer denied its G-rated Christmas ad contains an F-bomb.
Macy’s – Lighthouse
Agency: BBDO New York
Macy’s emotional holiday ad tears a page out of the U.K. retailer playbook.
Macy’s also rolled out three more holiday ads below, with charmingly subtle storytelling.
HP – Create Wonder in Your World
Agency: BBDO San Francisco
HP’s wonder-filled holiday ad brings a bit of magic to solitary city dwellers.
Poo-Pourri – You’ve Been Doing the Holidays All Wrong
Agency: No. 2 Productions
PooPourri adds another redhead as it tweaks its holiday advertising.
Dish – Christmas Special
Agency: Camp + King
This holiday campaign includes one Claymation spot, and one with Santa revealing his favorite Christmas movie. (But is it really a Christmas movie?)
Myer – Elf’s Journey
Agency: Clemenger BBDO Melbourne and Aardman Animation
A disenchanted elf learns a Christmas lesson in this Aussie department store’s gorgeous ad.
TK Maxx – A White Christmas
Agency: Wieden + Kennedy London
This British holiday campaign promises lucky shoppers their own personal white Christmas.
eBay – Don’t Shop Like Everybody Else
Don’t be like these horrible gift givers, say eBay’s new holiday ads.
Cost Plus World Market – The Performance
Sorry, reindeer. Llamas took over Cost Plus World Market’s cute Christmas ad.
David Jones – Now It Feels Like Christmas
Agency: TBWA Sydney
This Australian department store tells the sweet Christmas tale of an expat gingerbread man.
Diesel – Say No to Uncool Wool
Agency: Publicis Italy
Diesel came up with a bonkers idea to get rid of ugly Christmas sweaters.
Penny – The Path
This supermarket’s Christmas ad is darker than the rest, and for good reason.
Asda – The Imaginarium
Agency: Saatchi & Saatchi London
The first big, colorful British Christmas ad of 2017 was a Willy Wonka-style tale.