Who can you trust for an honest assessment of the movies being screened at Reel Canada’s National Canadian Film Day 150 on April 19?
Grey’s Anatomy alum Sandra Oh certainly seems like a good bet, based on her character in “The Woman Who Can’t Lie,” a cinema ad from Leo Burnett Toronto directed by actor and screenwriter Don McKellar.
Oh’s exaggeratedly prim demeanor and deadpan delivery carry the day, as she critiques everything from the “gum-to-lip ratio” of a woman she meets at a party to the unfulfilling sexual performance of a chagrined partner:
Well, she seems nice!
In a second spot, directed by Atom Egoyan (Exotica, Chloe), Vinay Virmani portrays “The Man Who Was Always Late.” In one scene, he’s even late to his own funeral, which probably qualifies as deadpan humor of a sort:
He missed Film Day 150 because he’s always late! Haha, his life’s not worth living!
McKellar, Egoyan, Virmani and Oh all hail from Canada, and they do fine work in these breezy promos touting Film Day as “The world’s largest film festival. Ever.”
Hey, it can’t be the best one ever, because they’re showing Canadian films. Amirite!? (It’s actually no fun ragging on the Great White North since our last presidential election. Canada seems like a paradise now!)
Part of the nation’s 150th anniversary celebration, Film Day 150 features 1,500 screenings in schools, theaters, public spaces, and Canadian consulates and embassies worldwide.
Titles: The Woman Who Can’t Lie, The Man Who Was Always Late
Client: Reel Canada (National Canadian Film Day 150)
Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca
Production Company: Skin + Bones
Executive Producer: Dan Ford
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone
Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)
Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe
Audio House: SNDWRX
Audio Producer: Didier Tovel
Colour: Alter Ego
Colourist: Eric Whipp