Safe-Driving Ad Uses Real Footage of Fatal Accident From Motorcyclist's GoPro Camera

Not graphic, but chilling

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Raw footage of 38-year-old motorcyclist David Holmes smashing into a car at 97 miles per hour, as captured by his GoPro helmet camera, is being used in a British road safety ad with the permission of his mother.

"I know he rode fast that day. He loved speed but he also loved life," she tells the Telegraph. "This hasn't been an easy thing to do, but I just hope that somebody benefits from the warning; that people slow down and take time to look for bikes.

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