Saatchi & Saatchi Defends Its Much-Ridiculed 'Stoner Sloth' Anti-Marijuana Ads

Agency says it welcomes the global attention

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Amid the chorus of derision aimed at Australia's "Stoner Sloth" anti-marijuana ads, one group still wholeheartedly believes in the campaign—the agency behind it, Saatchi & Saatchi.

"The videos have truly gone viral," a Saatchi rep tells the Sydney Morning Herald, adding: "The unexpected global media attention is now providing a platform for parents and teenagers all over the world to have 'the conversation' about cannabis in an engaging way."

The rep also implied that adults who are mocking the campaign probably just don't get it.

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