Never thought I'd see the day when I had to review a pheasant rodeo. But thanks to Drench energy water and ad agency CHI, here I am watching one. Is there any particular reason why they used a giant pheasant in this spot? Are there no bulls or untamed broncos in England? Did they suddenly have an uncontrollable urge to rip off Burger King's Big Bucking Chicken? Not that I mind, but it just feels like a joke that never gets paid off. I wish it had been a big dwarf rodeo instead, because then we could have gotten the Rev. Horton Heat song instead of "Ride On Time," a Black Box song that sounds like it should be playing in a youth disco.
—Posted by David Kiefaber