A 'Relax' cover? Oh Red Stripe, don't do it.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. That song can make any band terrible in ways that not even jangly reggae stylings can overcome. It doesn't help that His Excellency can't sing on key. The video is the newest ad collaboration by comedy duo Tim and Eric, who've also done work with Old Spice and Absolut. But their Red Stripe music video really takes over-the-top annoyance to a new level, making you wonder what audience they possibly had in mind with this spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in