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What's that way up in the yuletide sky? It's not Santa's sleigh. It's a ridiculously high-concept campaign by Saatchi & Saatchi in New York for the Greater New York Toyota Dealers Association. Over at LifeAfterSanta.com, we learn, in exhaustive multimedia fashion, the fate of Kris Kringle's eight principal reindeer after the jolly fat man ditches them for a Prius. Some of the content is amusing in low-rent SNL fashion, particularly the story of Blitzen, who becomes the leader of a metal band and has a hit song with "Rein Supreme."
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