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As if Johnson & Johnson needed more PR headaches over its ill-conceived lawsuit against the American Red Cross, the latter has now filed a bruising response that turns the tables on J&J. For an outfit dedicated to giving aid and comfort, the Red Cross sure knows how to dish out a beating. The R.C. accuses the drug company of improperly using the Red Cross emblem (ouch!). It gleefully points out that J&J is a “for-profit pharmaceutical company” (oof!) and that its lawsuit “is wrong on the facts and on the law” (auggh!).
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