Real brands target vampires for 'True Blood'

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True Blood, the HBO vampire series that kicks off its second season next month, has embarked on a marketing blitz. And while its ill-fated Bloodcopy adver-blog deal with Gawker Media has gotten most of the headlines, its banner ads, in which real brands (Mini, Ekco, Geico, Harley-Davidson, Monster.com) reach out to vampires, are pretty amusing. Note I said "vampires" and not "the living dead," to make a distinction between the fang gang and the rest of the generally mindless media-consuming population (myself included, naturally).

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