RadioShack irked by store owner's gun offer

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The liberals who are taking aim at Montana RadioShack owner Steve Strand for a controversial gun giveaway should lower their weapons and celebrate the promotion as a bull's-eye of retail innovation. It couldn't possibly misfire—right? Strand is offering a gift card for a shotgun or pistol when you buy a two-year Dish Network subscription package. Those who aren't interested can choose a $50 pizza gift certificate instead—though if anchovies are involved, that could be just as deadly as the firearms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in