Quaker Oats makes morning sound almost palatable in its new "Wake Up" spot from Juniper Park in Toronto. And after some rudimentary fact checking, both the Apollo 11 moon landing and the first successful ascent of Mount Everest occurred in the morning (Eastern time and local time, respectively), so I supposed their spiel about morning being amazing has some truth behind it. Doesn't mean I'm giving up my nocturnal writer's schedule anytime soon, but it was nice of them to try. Quaker oatmeal still tastes good at 1 in the afternoon, by the way. Via AgencySpy.