As you may know, today is World AIDS Day, and if you don’t know by now it will definitely come home to you if you watch a little MTV today. The network is running 24 PSAs, aimed at HIV and AIDS awareness; from what I saw this morning on the site where the spots are housed, they have an overwhelming emphasis on safe sex as opposed to the myriad other issues surrounding the disease. Seven agencies contributed to the campaign, according to this story: Cake, (the newly Omnicom-owned) 180 Amsterdam, Wieden + Kennedy 12, Lowe Worldwide, Young & Rubicam and Ogilvy. There are certainly some, um, interesting executions and you can check them all out at staying-alive.org. The shot above is from the WK 12 work, where fingers do the, uh, sexual dirty work. On the site, the agency claims that their "spots" are merely safe sex instructional videos from an unknown foreign nation that the plucky youngsters in the WK 12 program somehow found.
—Posted Catharine P. Taylor