Professional Photoshop job. Do not attempt.

Arch Having lived in St. Louis for years, I love this PlayStation ad from TBWA\Chiat\Day. Although when people actually do play around on the Arch—when they try to parachute off it to impress their wife, for example—the results usually aren’t so good. See other “Play beyond” ads here and here over at Ads of the World.

—Posted by Tim Nudd