The Grim Reaper is always a solid standby in advertising, and now he gets auto-pomorphized in this new Prestone campaign from The Richards Group in Dallas. In the new spot, the Reaper is an imposing black tow truck, biding his time in his rat-infested hovel for the next stalled engine or ice-covered windshield. Prestone products, the ad says, help drivers cheat the death of their cars by keeping them running in top condition. "The Reaper is humorous, fun work that shines a light on Prestone as the hero of the auto industry," says Chuck Schiller, brand creative at Richards. "It's incredibly relatable to today's consumers and the real threats they face on the road. We're excited to help solidify Prestone's reputation as the leading antifreeze/coolant."
Spot: "The Reaper"
Agency: The Richards Group
Chief Creative Officer: Stan Richards
Group Creative Director: Chuck Schiller
Art Director: Benji Vega
Copywriter: Andria Kushan
Agency Producer: Peggy Moore
Production Company: Recommended Media
Director: Henry Hobson