Oreo chases world record of Facebook likes

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This is genius. Beginning at 9 a.m. Tuesday, Oreo will attempt to set a new Guinness World Record for most "likes" to a Facebook post within 24 hours. Of course, it's also the first official attempt at such a record. (NOTE: Actually, it's not. See the update below.) Talk about conjuring customer engagement literally out of nothing. Humorously, Oreo didn't even see the point of researching this. "Let's go for over 50,000 Likes," the cookie somewhat cavalierly urges its 16.6

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in