One Yankee winning streak is still alive

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Chalk up another win for the New York Yankees brand, as distinct from the New York Yankees team. The team hasn’t won a World Series for more years than Yankee fans care to recall, but the brand remains invincible. A poll by Roy Morgan International asked Americans age 14 and up to pick their favorite big-league team. The Yankees led the voting, with 17 percent of the total. Filling out the top five were the Red Sox (12 percent), Braves (9 percent), Cubs (9 percent) and White Sox (8 percent).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in