One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign

Hero crash-lands in woman's driveway

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with its latest, interestingly shot "Nothing beats an astronaut" spot for Axe's Apollo and Deep Space body washes, thanks to playful morning-after imagery. A woman's clothing and underwear are strewn around an apartment, along with astronaut gear like boots, a helmet and a spacesuit. She wakes up looking supremely satisfied, while her lusty inner-space traveler showers with Axe, all systems presumably "go" for re-entry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in