We’re up to five recent instances of audience participation in advertising—did someone christen this "’Yes, Even You Can Work in Advertising’ Week" and not tell us? This time around the pro-bono effort (oops, just got ensnared in an unintended pun) the ONE campaign is asking people to take a hi-res picture of themselves in a white t-shirt (not like the one here, which was the best visual we could muster), wearing their white "ONE" wristband and send it in to email@example.com for possible inclusion in a ONE newspaper ad. Four pictures will be selected. If you want our advice, shoot yourself in black-and-white, as the premise is to make the ad look like the celeb-fabulous, black-and-white ONE advertising. A new TV spot in the campaign broke yesterday and can be seen here.
—Posted by Catharine P. Taylor