Ogilvy seeking world’s greatest salesperson


Ogilvy is looking for closers. The shop's OgilvyOne unit is running a YouTube contest that's billed as a hunt for "the world's greatest salesperson." Contestants need to hawk a brick (Ogilvy red, of course). The idea is that advertising has gotten too much away from sales, and what better way to test marketing acumen than taking a commoditized product and amping up the persuasion? It's a bit depressing that this is the lot of agencies: Businesses create me-too products, then expect a dash of clever copy and cool art direction to make people forget how unremarkable it is. Wouldn't agencies much rather be in the business of turning the product or service into something more remarkable? Three finalists get a three-day boondoggle to Cannes to present in front of judges and 100 euros in pocket money, enough for approximately three croque monsieurs. The top closer gets to stay for free the rest of the week in Cannes and a paid internship at OgilvyOne, which the agency, in classic sales fashion, is billing as a "three-month fellowship."

—Posted by Brian Morrissey