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With both Major League Baseball and General Mills facing their own separate scandals (OK, maybe the Saatchi 17 aren’t on the level of steroids, but we take what we can get here at AdFreak), did anyone really think they’d be able to get away with a partnership branding Wheaties "the Official Breakfast of Major League Baseball"?
Despite several players being issued congressional subpoenas about the alleged steroid use (and baseball vowing to fight them), General Mills is going ahead with a program that will feature baseball stars on Wheaties boxes, and a national ad that reporters speculated will be tied to Barry Bonds’ breaking Hank Aaron’s home-run record.
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