The obvious response to "Dick in a Box"

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Of course, this was inevitable—after the success of SNL‘s "Dick in
a Box"
(it’s exactly what it sounds like, in case you’ve missed it), a female response has been circulating for the last week or so: My Box in a Box. Besides being funny, the parody includes mentions of Taco Bell and Starbucks, with logos— so, does that make this viral marketing? You be the judge: "Taco Bell might make you sick but my taco’s certified.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in