Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
New York sports-radio station WFAN has, surprise surprise, advocated rudeness toward Red Sox fans with its latest subway ad. "Always offer your seat to a pregnant woman. Unless she's wearing a Red Sox hat," the ad advises passengers. Nice. Rowdy, locker-room-culture sports ads are one thing, but this isn't even a celebration of the game. It's just promoting silly tribalism, and it's not even clever. WFAN is just lucky Philadelphia fans are around to make them look civilized by comparison.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in